You’re either doing or you’re making excuses. Every day you use that time for excuses could be a day when you’re doing. Chris Brogan post yoga

When you get into doing, you get to stop feeling guilty. You get to stop working up excuses. You get to claim more success. You get to add a tiny victory to your mental toughness box.



War is work not mystery.

War is work, not mystery. The king confined his instructions to the practical, prescribing actions which could be taken physically, rather than seeking to produce a state of mind, which he knew would evaporate as soon as the commanders dispersed beyond the fortifying light of the king’s fire.

Pressfield, Steven (2007-01-30). Gates of Fire (Kindle Locations 3779-3781). Random House, Inc.. Kindle Edition.

Huge. Huge. HUGE!

War is work.

Action, not state of mind.


A month into the #3bd and I’m fully convinced that this is the year.

I’m in Abu Dhabi this morning. I will be addressing a princess in a few hours. I’m nervous. You would be, too. St Regis Hotel in Abu Dhabi

I switched up one book for My #3BD. I removed my fitness book (as I’m doing something different for my fitness commitments), and I’ve added Steven Pressfield’s Gates of Fire. It’s about the Battle of Thermopylae, which you’d know as the battle of the 300 Spartans vs King Xerxes’ Persian armies.

It’s something I will be studying to improve even more my mental toughness. Just a choice.

Anyhow, that’s where I am. I’m not regretting the Three Book Diet project. I’m really enjoying what I’m learning.

I’m Wide Awake

Pushing through is all you can do. This morning, I started a 30 day commitment to 4 goals that relate in part to my #3BD efforts. I will start every morning for 30 days with meditation (10 mins minimum). I will work out for 30 days over the next six weeks (5 days on, weekends off). I will eat 100% according to my nutrition plan for 30 days over 37 days (Sunday is off as a cheat day). I will perform three sales-related activities a day for 30 days.

The Practice is the Reward

Most of our problems with developing habits stems from our choice to make excuses coupled with our belief that what we’re doing is a destination or achievement. If I do ____, then I will have hit my goal. But that’s not how the best changes are made, really. Running a marathon doesn’t make one healthy (I know first hand). Making a million dollars doesn’t make one rich. Entropy is the enemy. Entropy and excuses.

Learning to practice and learning to make it a recurring part of my interactions is where I will succeed. These 30 day self challenges are just a way to keep my mind focused on practice.

Make sense?

Like Unbaking a Pie


Living is a form of not being sure, not knowing what next or how. The moment you know how, you begin to die a little. The artist never entirely knows. We guess. We may be wrong, but we take leap after leap in the dark. —AGNES DE MILLE

Chodron, Pema (2012-10-09). Living Beautifully: with Uncertainty and Change Shambhala Publications. Kindle Edition.

This is so challenging. The basic premise is that you throw away “knowing,” and by knowing, the concept is more like “believing.” Here’s an easy example: Someone sees me on the street and how I dress and they might think I’m unemployed or quirky (Jacq says that’s not so, but it’s what I think). So, in that other person, there’s a belief about who I am and what I mean (or don’t mean) to them.

I do this. We all do this. We have beliefs about people, ourselves, everything and these beliefs are always limiting. The more I practice thinking about it, the more I realize that I need this.

I’m reworking a keynote right now. It was done. But when I did it yesterday, I could see all kinds of flaws. So, I’m at it again. But that’s like unbaking a pie. It doesn’t exactly work that way to me in the creative process.

Why? Because I’ve not yet learned to live with uncertainty. And though I have domain knowledge on what I’m talking about, I haven’t yet found the right kind of flow for every audience with this material.

So there. My #3bd is directly relating to my work.

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  • About

    Chris Brogan is a business designer and CEO of Human Business Works. He is a New York Times bestselling author, sought-after keynote speaker, and publisher. Learn more about Chris at his primary blog, []